Case Study Overview
Industry: Media & Entertainment
Location: Australia
Product: MYOB Advanced
Services: MYOB Advanced consulting, implementation and ongoing support
Overview: Screenrights Australia balances the use of free-to-air broadcast recordings for educational purposes, and the rights of the content owners.
THE PROBLEM
No customer support and poor reporting
Screenrights Australia is an organisation like no other, says Mike Lynch, their Chief Information Officer. They return $45 million a year with no competitors, no marketing, only 45 staff, and “97% market penetration before we get out of bed.”
Valuable staff wasting time on spreadsheeting and manual data entry
Reporting unreliable, out of date and hard to interpret
Lack of integration causing inefficiencies
“The board was giving us heaps, and meanwhile we had an accountant with an MBA, a serious talent who was essentially an Excel jockey! She should have been doing strategic work for the future company, but instead we had her making up for the inadequacies of a failed system.”
Mike Lynch, ScreenrightsTHE SOLUTION
Big business smarts for this small organisation
Screenrights struggled to find software to fit their “weird requirements.” They have none of business units you’d usually see in a business handling $45 million a year, but their data handling needs were complex. With millions of statement lines each month, they also store information to define ownership of each piece of content, and of its various components: visual arts, the music, the sound or scripts.
Why did Screenrights choose MYOB Advanced?
Cloud-based ERP system with functionality required to manage multi-company accounting
Superior reporting capability
Fully hosted and supported in the Cloud – flexible system
Competitive pricing model
Integrated data analytics in real-time
“Leverage had lots of experience in implementation and could advise the project team. We hit our dates and didn’t have to revisit anything other than a training refresher. The capability is superior. Advanced lets us slice and dice the data – that flexibility was right for us.”
Mike Lynch, Screenrights
OUTCOME
No spreadsheets, reporting now a nonissue
Screenrights is also enjoying the benefits of better integration, particularly between the finance and licensing departments’ systems. While previously their stand-alone invoicing system had no capability to look at aged debtors, the newly integrated system means the finance department can take charge of making sure invoices are paid.
Manual entry almost eliminated and staff refocused on value-add tasks
Board has easy-to-understand, reliable reporting
An uplift in quality across the board, without adding man-hours
“Instead of worrying about the data and reports, they’re scenario building, which is such a better conversation. The reputation of the finance division is improved, and the reliance on their info removed it from the spotlight. I don’t think you can get a stronger endorsement than that. It’s definitive source – and that’s not where we were.”
Mike Lynch, Screenrights
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